Attendly is the engine Race Directors use to grow their events

Race Directors all over the globe use Attendly’s event registration and marketing services to grow their events, maximise their revenue and deliver exceptional service to their customers.

Data driven. Growth obsessed.

The team behind Attendly have spent almost ten years building software for active and endurance events. Our mission is to help every single client grow their event, from reputation to revenues and everything in between.


“We have been using the Attendly system across all our events for a year now and can’t speak highly enough of it. I would not hesitate to recommend Attendly to other event organisers.”

Giles Hancock - Race Director
Raceahead (UK)

“We have used Attendly for a number of our events throughout the year. I would not hesitate to recommend Attendly to any prospective customers. The support is excellent!”

Craig van der Westhuizen - CEO
In2Sports (South Africa)

“I have used many systems and Attendly is the most versatile product by far. Their service is outstanding, they listen to their customers and they are continually developing the product.”

Andrea Walters - Event Manager
Illumirun (Australia)

Brighton Half Marathon

With over 25 years of history, the Brighton Half is now one of the largest running events in the south east of England.

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Tri Liverpool

Tri Liverpool guarantees you a truly unforgettable event experience that will take your breath away!

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Run Hackney

Vitality Run Hackney Half Marathon has firmly marked its position as one of the top ten half marathons in the UK.

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Beach Bash

Beach Bash is the sandiest obstacle challenge in Australia with the aim to promote health, fitness and above all fun.

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Illumi Run

ILLUMI RUN is designed to be entertaining – literally every step of the way! Runners get splattered with neon paint as they move through the course to raise money for local causes.

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Freedom Ride

The aim of the Freedom ride is to connect the cities and honor the legacy of Nelson Mandela – empowering the transformation of cities into livable, people friendly places.

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Every feature you need.

All tailored for event directors.

Over the years we have focused our development on creating the perfect feature set for race organisers.

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Why you should choose Attendly

You want a seamless registration process and a clean user interface. You want to retain the character of your event without having to build everything yourself. You want a support team that listens to what you need and then moves mountains to make it happen.

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We only work on running, walking, cycling, swimming and sporting events.

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We simplify everything we do, from interfaces to payments.

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We never stand still in our quest to make our event directors look world class.

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Need something on your event that no-one else has? Chances are we can do it for you.

Some of our clients

Attendly powers endurance and mass participation events across the globe.

Run Reigate
City Mile Dash
Exeter's Great West Run
Beach Bash
Armada Events
British Triathlon Federation
Run Hackney

We make you look your best

A flexible registration page, strong design controls and a super friendly interface.


How we price our software

We are often 20-30% cheaper than other leading providers

We don't have a one size fits all pricing structure for our events. We do charge a small booking fee, but it varies from customer to customer.

For each customer we take the time to understand your needs, and then we give you the best price we can in order to win your business over the long term.

No setup or contract fees

We don't charge any yearly, maintenance or setup fees. If you process a paid registration on our system we charge a small fee, but otherwise free registrations are free for you.

Pass the fees onto the attendee

If you choose you can pass both the booking fee and any credit card fee onto the attendee. In this way you get to use our system pretty much for free.

Request a free quote

Currencies we support

We are always adding more countries and are capable of connecting to many gateways. Ask us about your country.

On the blog

Check in with the Attendly blog for information on the sports you love, from quick tips to historical accounts.

A Marching We Will Go: Four Of The Best Walking Events in the World

Are you a runner who’d like to slow things down a bit once in a while? Walking events might be a good option for you. Slowing down to take in the scenery and smell the roses is a fine way to gi

Four Ways To Get Addicted To Running

Everyone goes through motivational lulls from time to time, but if you feel like you’ve skipped your runs more often than not lately, it’s time for a change of pace. Getting your motivation back o

7 Really Useful Holiday Presents that Will Make a Runner Smile and Hug You

It’s that time of year when you go out and get your loved ones presents. It’s equal parts shopping and equal parts guessing game as you aim to buy gifts they would actually appreciate. If